Rich Snippets Testing Guide for Fisterra Dance Organization

Testing Tools & URLs

Google’s Rich Results Test

URL: https://search.google.com/test/rich-results

Schema.org Validator

URL: https://validator.schema.org/

Alternative Testing Tools

  • Bing Markup Validator: https://www.bing.com/toolbox/markup-validator
  • Yandex Validator: https://webmaster.yandex.com/tools/microformat/

Step-by-Step Testing Process

1. Test Organization Schema (Knowledge Graph)

How to Test:

  1. Go to https://search.google.com/test/rich-results
  2. Select “Test Code” tab
  3. Copy and paste the content from test-samples/organization-schema.json
  4. Click “Test Code”

Expected Results:

✅ Valid Items Found:

  • Organization
  • PerformingGroup
  • ContactPoint
  • PostalAddress
  • DonateAction
  • SearchAction

What This Enables:

  • Google Knowledge Panel - Your organization appears in search results
  • Local SEO - Enhanced visibility in “dance classes near me” searches
  • Contact Information - Phone, email, address displayed in search
  • Social Media Links - Connected profiles shown

2. Test Dance Event Schema

How to Test:

  1. Go to https://search.google.com/test/rich-results
  2. Select “Test Code” tab
  3. Copy and paste the content from test-samples/dance-event-schema.json
  4. Click “Test Code”

Expected Results:

✅ Valid Items Found:

  • DanceEvent (inherits from Event)
  • Place (location)
  • GeoCoordinates
  • Offer (pricing)
  • Person (instructor)
  • RegisterAction

What This Enables:

  • Google Events - Your events appear in Google’s event listings
  • Rich Snippets - Events show with date, time, location, price
  • Map Integration - Location displayed on Google Maps
  • Direct Registration - Register button in search results

3. Test Course Schema

How to Test:

  1. Go to https://search.google.com/test/rich-results
  2. Select “Test Code” tab
  3. Copy and paste the content from test-samples/course-schema.json
  4. Click “Test Code”

Expected Results:

✅ Valid Items Found:

  • Course
  • CourseInstance
  • Schedule
  • Offer (pricing)
  • RegisterAction

What This Enables:

  • Course Rich Results - Classes appear with schedule and pricing
  • Educational Content - Enhanced visibility for dance education
  • Enrollment Actions - Direct registration from search results

Troubleshooting Common Issues

⚠️ Warnings You Might See (Safe to Ignore):

  • “Missing recommended property” for optional fields
  • “The property X is not recognized by Google” for dance-specific extensions
  • URL validation errors for placeholder URLs

🔴 Errors You Must Fix:

  • “Required property missing”
  • “Invalid date format”
  • “Invalid URL format”
  • “Invalid enum value”

Implementation on Your Wix Site

Your enhanced page code automatically injects schema when events/courses load:

// This happens automatically in your enhanced pages
const script = document.createElement('script');
script.type = 'application/ld+json';
script.text = JSON.stringify(schemaData);
document.head.appendChild(script);

Method 2: Manual Testing with Live URLs

Once your site is live, you can test actual pages:

  1. Go to https://search.google.com/test/rich-results
  2. Select “Test URL” tab
  3. Enter your live page URL (e.g., https://your-wix-site.com/events)
  4. Google will crawl and test the structured data

Rich Snippet Types You’ll Get

1. Event Rich Snippets

What Users See:

🎭 Brazilian Zouk Basics Workshop
📅 Oct 15, 2024, 7:00 PM - 9:00 PM
📍 Fisterra Dance Studio, Austin, TX
💲 $25.00
👥 Beginner friendly
🎟️ [Register] button

2. Organization Knowledge Panel

What Users See:

Fisterra Dance Organization
Non-profit organization in Austin, TX
📞 (512) 555-0123
🌐 fisterra-dance.com
📍 123 Dance Street, Austin, TX
⭐ Reviews, photos, hours
💳 [Donate] button

3. Course Listings

What Users See:

📚 Salsa Fundamentals - 8-Week Series
🏫 Fisterra Dance Organization  
⏱️ 8 weeks, Tuesdays 7-8 PM
💲 $120 (Early bird: $140 regular)
📅 Starts Oct 1, 2024
🎯 Beginner level
✅ [Register] button

Monitoring Rich Snippet Performance

Google Search Console

  1. Add your site to Search Console
  2. Go to “Enhancements” section
  3. Check “Events”, “Courses”, and other structured data types
  4. Monitor impressions, clicks, and errors

Key Metrics to Track:

  • Rich Snippet Impressions - How often your enhanced results appear
  • Click-through Rate (CTR) - % of people who click your rich results
  • Event Registrations - Conversions from rich snippet clicks
  • Knowledge Panel Views - Organization visibility

Next Steps After Testing

1. Fix Any Validation Errors

  • Update placeholder data with real information
  • Ensure all required properties are included
  • Fix URL formats and date formats

2. Deploy to Live Site

  • Your enhanced Wix pages automatically generate this data
  • No additional setup needed once pages are published

3. Submit to Search Engines

  • Google Search Console: Request indexing of key pages
  • Bing Webmaster Tools: Submit sitemap
  • Monitor structured data reports

4. Ongoing Optimization

  • A/B test different event descriptions for better CTR
  • Monitor which course formats get more registrations
  • Optimize organization information based on search queries

Testing Checklist

Organization Schema ✅

  • Test with Google Rich Results Test
  • Verify all contact information is correct
  • Check social media links work
  • Confirm nonprofit status is accurate

Event Schema ✅

  • Test sample dance event
  • Verify date/time formats
  • Check location and address details
  • Confirm pricing and registration URLs

Course Schema ✅

  • Test course structure
  • Verify instructor information
  • Check schedule formats
  • Confirm prerequisites and skill levels

Live Site Testing 🔄

  • Test actual event pages after publishing
  • Monitor Google Search Console for errors
  • Check rich snippet appearance in search results
  • Track conversion rates from enhanced listings

Pro Tip: Rich snippets can take 1-2 weeks to appear in Google search results after implementation. Monitor your Google Search Console for structured data recognition and any errors that need fixing.